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Brotkrümelnavigation:
Children are in the public eye
Digital media for school PR work
Admission requirements
none
Semester: 8
Orientation
Digitality
Focus
AI changes learning
Aim
Modern school public relations uses digital media. It promotes a conscious media presence, communicates positive school projects and successes and protects the privacy of teachers and students. Public relations with digital media creates a transparent and welcoming school culture that prevents exclusion and discrimination such as racism, sexism, antigypsyism and anti-Semitism. It strengthens community and involves students actively and responsibly in the school's external image.
Content
- Reading and viewing habits, forms of expression on the internet
- Social networks and digital communication platforms
- Technical and legal framework conditions
- Implementation of multimedia content on the Internet
- Development of content strategies
- Press work and media cooperation
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